Our Story

Tiny Bloom was founded by Lynelle, a Kiwi mum who understands the real challenges of modern motherhood.

Like many mums, Lynelle experienced the frustration of outdated pumping technology, expensive overseas products, and solutions that promised convenience but didn't always deliver. While searching for better options, she discovered wearable, Bluetooth-enabled breast pumps and smart feeding technology that were already transforming the lives of mums overseas — but were difficult for New Zealand families to access.

Tiny Bloom was created to change that - Our mission is simple: to bring innovative, practical feeding solutions to Kiwi families without the premium price tags or long shipping delays.

Today, Tiny Bloom is a proud family-run New Zealand business. Every product we stock is carefully selected and tested by real mums to ensure it genuinely makes life easier. From hands-free wearable pumps to smart feeding and sterilising solutions, our focus is on products that help parents save time, reduce stress, and feel confident in their feeding journey.

Since launching, Tiny Bloom has supported thousands of mums across New Zealand and beyond — helping them simplify their routines and spend more precious moments with their babies.

When you shop with Tiny Bloom, you're not just buying a product - You're supporting a local family business that truly understands the parenting journey.

Meet the Tiny Bloom Team

Lynelle – Founder, mum and proud "Geema", and the heart behind Tiny Bloom.
Katelyn – Our marketing and social media guru.
Chelsea – Our packing and fulfilment superstar, often assisted by her daughters Frankie and Jordyn who adds a little joy (and the occasional sticker!) to parcels.

Our Mission

To help mums feel calm, capable, and supported with beautifully simple products designed to fit into busy lives.

What We Stand For

🌱 Family First
✨ Everything we offer is chosen with real families in mind.
🌱 Practical Comfort
✨ Our products are designed to work with your life, not interrupt it.
🌱 Affordability Without Compromise
✨ Every family deserves access to high-quality feeding solutions.
🌱 Sustainability
✨ We use biodegradable and recycled packaging wherever possible to reduce our footprint.

Thank you for choosing Tiny Bloom.
We're honoured to be part of your parenting journey.